An incredibly comprehensive set of tools and resources for entrepreneurs and small businesses interested in leveling up their branding identity. This kit is an invaluable compilation of worksheets, templates, prompts, and resources to help you define your brand’s core values, target audience, and design preferences, plus tips to help you create a professional and cohesive visual identity. It’s a perfect DIY tool for those who want clarity and direction without the commitment of a full design service, or an important first step in working with a professional designer.